Add to my report What you need to know at a glance for rethinking an industry in flux.
The Era of Alignment
Nielsen's 2022 Global Annual Marketing Report
In a world of change, what's the future of marketing?
Marketers around the globe have provided perspectives on what's driving their media, data, tech and measurement strategies for 2022—and what that means for the industry.
Download the full findings, or scroll down and select sections
to build a custom report that's tailored to what interests you the most.
Create strong brand awareness by reaching the widest audiences.
See your true results with holistic, cross-platform measurement.
Plan for the future by focusing on personalization and optimization.
Make an impact with advertising in the age of purpose-driven marketing.