The Era of Alignment

Nielsen's 2022 Global Annual Marketing Report

In a world of change, what's the future of marketing?

Marketers around the globe have provided perspectives on what's driving their media, data, tech and measurement strategies for 2022—and what that means for the industry.

Download the full findings, or scroll down and select sections to build a custom report that's tailored to what interests you the most.

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Key takeaways

What you need to know at a glance for rethinking an industry in flux.

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ROI reality

See your true results with holistic, cross-platform measurement.